August 10, 2021


Trademark Global, LLC ("Trademark"), a portfolio company of Bertram Capital (“Bertram”) and a rapidly growing provider of high-quality products to the largest online retailers, has announced the acquisition of Bolton Furniture, Inc. ("Bolton"). Press release linked here.

Stump & Company (“Stump”) was pleased to initiate this transaction and serve as the exclusive financial advisor to Bolton. 

Founder Geoff Jackson has developed Bolton into an innovative online seller of ready-to-assemble, flat pack, and small parcel furniture over the past 20 years. Bolton’s expansive portfolio of high value products are a natural complement to Trademark's own rapidly growing furniture category. Bolton’s leadership will continue in their current roles and will be integral members of the broader Trademark executive team. Terms of the transaction were not disclosed.

"We are thrilled to partner with Geoff and the rest of the Bolton team and welcome their product family to the Trademark portfolio," said John Snowden, CEO of Trademark. "Bolton has built a collection of fast-growing, high quality brands with superb market fit, which is exactly what we set out to do every day at Trademark."

The investment in Bolton represents the sixth add-on acquisition completed by Trademark since Bertram's investment. The transaction showcases Bertram's buy-and-build strategy by adding significant scale and diversity to Trademark’s base business through accretive add-on acquisitions. Bertram and Trademark will continue to actively target add-on acquisitions of consumer product companies that have grown their brands primarily via online marketplaces, including Amazon.

"Bolton, like Trademark, is an e-commerce business at its core and has cultivated a product set that is well-positioned to continue capitalizing on the increasing success of the online furniture market." said Tom Beerle, Partner at Bertram Capital. "Trademark will leverage Bolton’s unique supplier relationships and R&D capabilities to expand its furniture category, further establishing itself as a leading online seller of a highly diversified assortment of consumer products."

This transaction comes on the heels of an undisclosed transaction also in the fast growing e-commerce space. Stump similarly initiated and served as advisors to the selling shareholders, and remains very active in the space.

Trademark is a leading provider of a wide selection of high-quality Company-branded and licensed products to top online retailers. Through its outstanding fulfillment and distribution capabilities, including drop shipping, it enables its customers to offer their consumers an "endless aisle" shopping experience. 

Bolton offers a selection of home furniture, spanning the bedroom, living, and office subcategories. Their diversified portfolio consists of over 500 active SKUs with top category ranking and customer reviews across premier channels such as Wayfair, Amazon, and

Bertram Capital is a private equity firm targeting investments in lower middle market companies. Since its inception in 2006, the firm has raised over $2.2B of capital commitments. In addition to supplying strategic growth capital, Bertram Capital leverages proprietary processes and services, Bertram High-5 and Bertram Labs, to empower its portfolio companies to unlock their full business potential. The Bertram High-5 is an operationally focused value creation strategy, which includes management augmentation, operational initiative implementation, complementary business acquisition, sales, and marketing improvements, and leveraging technology and IP. The cornerstone of this strategy is Bertram Labs, its in-house technology team, which drives growth and value through digital marketing, e-commerce, big data and analytics, application development, and internal and external platform optimization.

Based in Charlotte, NC Stump & Company is the leading investment bank providing mergers and acquisitions advisory services to companies in the global furnishings and home décor industry. Stump & Company has served as exclusive financial advisor on over 400 transactions in this sector. Founded in 1972, the firm remains a family business currently led by its second and third generations.

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